Coupons Are Great

  • Home
  • About
  • Coupon 101
  • Deals
  • Freebies
  • Coupons
  • Ways I Save
  • Crafts
  • Printables
  • Atlanta

Coupons and Stereotypes

April 30, 2025 by Leandrea Voskanian Leave a Comment


Quiz time: Who is more likely to use coupons – households with only a little money or household with a lot of money?  Many people equate coupon usage with being poor. This is very far from the truth. Here are some statistics about coupon users:

  • Households with $100,000+ incomes are two times more like to coupon than those earning under $35,000
  • College degree holders are two times more likely to use coupons than those who didn’t graduate high school.
In 2011  “$470 billion was offered in coupons to U.S. consumers, and only $4.6 billion or 0.98% of offered savings was actually redeemed. And while $2,504 or 48 times actual redeemed savings was offered to each American adult internet user, only 47% of internet users redeemed a coupon last year.” (source: Coupons.org).  There are literally BILLIONS of free dollars worth of coupons available to everyone in the United States that people choose to not use.
coupons 745

Before starting to use coupons my husband and I read The Millionaire Next Door. Basically this book shows that rich people in America live in your neighborhood, drive old cars, and save their hard earned pennies. Contrary to popular belief, millionaires of today do not all live in mansions that have bowling allies and maids.  There are millionaires just like you and me – average people with average lives (with a little more than average in the bank).

money hundreds

My husband and I are fairly young (30 and 31). We were married when I was 22 and my husband was 21. In that time we have owned and sold a house in Oregon and we own a house in Georgia. We have purchased a brand new car that was totalled by a high school driver 3 months after our final payment, purchased a used Honda as a replacement, and purchased a new Dodge Grand Caravan which we paid off 11 months early (thanks to Dave Ramsey’s advice). We have brought our existing credit card debt to zero. Currently our two sources of debt are our student loans and our mortgage. We have an emergency fund set up and are investing heavily for retirement. We don’t drive brand new fancy cars or wear designer jean (although, after reading the Gateway Mom Jeans post I really want a pair of some sort of fancier than Gap jeans). We both have prepaid iPhones because it kills us to waste money on services that can be discounted. We don’t have cable because we didn’t watch 90% of the channels. We use a Voice Over IP home phone since we talk on our phone 300 minutes a month. All that money that we aren’t wasting goes into our savings account.

Yet people still look at us like we are poor. In our society being frugal and saving money is somehow associated with class levels and poorness. Sure, there are some people who use coupons as a way to make ends meet. But there are also people who use coupons because it is the smart thing to do. Coupons make cents…..or is it coupons make sense?

Coupons help everyone:

  • Save money at the grocery store
  • Save money on pet food
  • Save money on Back to School Supplies

The common misconception that all coupon clippers must are poor is inaccurate.  Wherever you fall income wise….all coupon users are smart and savvy with their money!

Have you seen the any stereotypes about coupon users?

blue line If you love saving money, and who doesn’t, check out these deals and freebies that will save you even more!  Be sure to subscribe to Coupons Are Great so you don’t miss out on great deals, fun freebies, crafts, and more.


Filed Under: Ways I Save

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search our site

Posts You’ll Love

Like Coupons are Great! on Facebook

Categories

About Coupons Are Great

Coupons are Great!Leandrea is a married mom of two girls, ages 13 and 12, living in Atlanta, GA. She is passionate about helping people save money one coupon at a time. Read more about Leandrea.

Save Money Today

ABOUT

DEALS

  • Deals
  • Coupons
  • Freebies

MONEY

  • Phone Apps
  • Learn the Lingo
  • Budgeting

ARTSY

  • Crafts
  • Printables
  • Jokes

FAMILY

  • Atlanta Activities
  • Running

CONTACT

SUBSCRIBE

Stay Connected

Thanks for dropping by! Feel free to join the discussion by leaving comments. Stay updated by subscribing by Email or RSS.

Copyright © 2008-2020 Coupons Are GREAT!

Terms of Use

Disclosure & Privacy

Media/PR Info

Copyright 2025, Coupons Are Great. All Rights Reserved.
Custom design by Pixel Me Designs